Análisis de la gestión de la innovación en la empresa SUMPA TV, en la ciudad de Santa Elena, año 2023

Abstract

Abstract: The main objective of this work is to analyze the management of innovation in the company Santa Elena Cableteve Cía. Ltda. SUMPA TV. It is important to recognize that innovation management plays a fundamental role in improving the competitiveness of a company. The methodology used in the research is descriptive, which allowed writing the characteristics that were analyzed and observed during the research process. In addition, the deductive and analytical method was applied in order to collect and analyze information provided by various research sources related to the topic of study. The technique used in the study was the National Survey of Innovation activities proposed by INEC applied to the general manager of the company. The results indicate that, despite maintaining stable revenues, the company faces significant challenges in the adoption of new technologies and in the diversification of its service offering. The need to implement innovative strategies that can improve operational efficiency and personalize the customer experience is highlighted, which could potentially increase revenue and customer satisfaction in the long term.