Determinantes de la actividad emprendedora de la mujer en la región sierra, provincia del Azuay, sector Ricaurte, año 2024

Abstract

Abstract: The development of the economy in the Ricaurte area is subject to a series of difficulties and opportunities that condition its progress. This study, carried out in 2024, focuses on unveiling and examining the reasons for female entrepreneurship within this community to devise methods that favour their development. The initial purpose is to investigate the causes that lead to the creation of companies by women within the Ricaurte parish, revealing both the promoters and the opponents, to devise methods that promote a more favorable environment for people who carry out business projects. The study was carried out through a mixture of book readings and interrogations of women business leaders in the municipality. This inquiry allowed a detailed understanding of the demands and difficulties of people who have businesses in this region. The most important results indicate that family and community sustenance, contact relationships, and the use of computers and communication tools are fundamental driving elements. Despite this, important difficulties were detected, such as legal and bureaucratic barriers, poor access to financing, and the lack of clarity on the projects. The suggested tactics are intended to reduce legal procedures, generate credit, develop closer ties, and develop gender-specific policies for women who are entrepreneurs, to, generate a more conducive and lasting environment for women s microcredit in the Ricaurte area.