Análisis de nivel de digitalización en los emprendimientos de Ecuador. Caso de estudio la empresa Guadalupecorp, de la ciudad de Quito, año 2024

Abstract

Abstract: Digitalization is crucial in the contemporary business environment, as it enables organizations to optimize their processes, reduce costs, and improve the customer experience. In contrast, the traditional approach, based on manual practices and analog methods, can be inefficient and limit a company's ability to adapt to market demands. The general objective of this study is to analyze the level of digitalization of enterprises in Ecuador, taking the company Guadalupecorp in the city of Quito as a case of study. The methodology used was descriptive, with a qualitative approach, which included literature reviews and interviews as a data collection instrument for the general manager and sales manager. The main results revealed that the organization lacks significant digitalization processes, which are limited mainly to accounting. This situation not only reduces operational efficiency and competitiveness but also negatively affects the customer experience. These findings indicate the need to implement a digital transformation that allows the company to adapt to the modern business environment and remain relevant in the market.