Plan de comunicación estratégica y marketing digital para la Industria Cosmética de Jono Maquillaje

Abstract

Abstract: Digital presence is a fundamental issue in organizations seeking to build a solid presence on the Internet. Faced with this, it is a priority to implement communication and digital marketing strategies that increase visibility and engagement on social media. This research studies practical recommendations that can be implemented to strengthen the commitment and positioning of Jono Makeup a microenterprise dedicated to the marketing of organic and exported cosmetology and makeup products. Methodologically, it presents a mixed approach, through the use of research techniques such as interviews, focus groups and social analytics, strategies are proposed to improve digital presence through a content strategy and the optimization of advertising campaigns, ensuring precise segmentation and greater reach to their audiences.