Análisis de la cadena de valor caso: Empresa San Fernando New Lac, cantón San Fernando, provincia del Azuay

Abstract

Abstract: This project is a value chain analysis case: San Fernando New Lac Company, its general objective is to analyze the company's environment, focusing on its value chain allowing in this way to identify the competitive advantage it has within the industry as well as the bottlenecks in order to propose a chain proposal in which these barriers are corrected. The specific objectives proposed are: to identify the factors of the internal and external environment that affect the chain, as well as the activities that establish the links between one link and another, and finally, to recognize where the current advantages come from. This research is a case study using a descriptive analysis, for which the information collected was from primary sources such as: interviews with the manager and employees of the company and secondary sources such as: compilation of bibliographic information, scientific articles, magazines, among others. The present research generated as a conclusion the development of a new value chain for the company studied, based on the analysis of the context and the different processes carried out in its value chain, including recommendations to maintain the competitive advantage in the cheese sector. The deepening of the subject matter addressed allows the academic and professional community to have access to updated information, providing new perspectives for innovative and effective solutions within the field of study.