Análisis de la gestión de la innovación de la Empresa Hielaso S.A, en la ciudad de Pedernales, en el año 2023

Abstract

Abstract: Innovation management is essential in the introduction of a good or product, whether new or improved, with the purpose of renewing its management, it proposes generating a competitive advantage where sales become agile, being an appropriate process for the company. Because there is an absence of collaboration within the organization, preventing good work performance. The general objective is to analyze the management in the company so that it improves in a productive and adequate way. The methodology used maintains a qualitative approach to obtain real information, which is interpreted and analyzed, supported by exploratory and descriptive research to describe results in depth, as well as the non-experimental design to detect the problem. The technique was supported by documentary and file review to obtain data in a systematized manner and the survey through the questionnaire instrument under a scheme validated by the INEC. As a result, it is necessary to improve the quality of goods and services, in addition to ensuring that employees are trained for better training and management in the company.