Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio de VERITY Laboratorio, en la ciudad de Quito, año 2024

Abstract

Abstract: This work seeks to understand the digitalization trajectory of VERITY Laboratorio, identifying areas of improvement and opportunities. The general objective of this research is to analyze the level of digitalization of enterprises in Ecuador. In the methodology, qualitative techniques are used to delve into the experiences and perceptions of the actors involved, with a type of descriptive research using an analytical-synthetic method, the information collection technique was through structured interviews with two key actors: the legal representative and a collaborator. VERITY Laboratorio is a venture with great potential for success. The company has made significant progress in the digitalization of its processes, but there are still areas that require improvement. The proposed strategic plan provides a roadmap for VERITY Laboratorio to continue growing and become a leader in the healthcare sector in Ecuador. The company must explore new business opportunities that take advantage of its digital capabilities, such as remote diagnostic platforms or home sampling services.