Storytelling como una estrategia educomunicacional innovadora en entornos formales y no formales de educación

Abstract

Abstract: The educational environment is constantly changing, making traditional methodologies obsolete. This research analyzes the perceptions of secondary school students regarding the use of storytelling as an educational tool, using a mixed methodology that includes a questionnaire to assess their sociodemographic environment, digital consumption, and media competencies. It also examines educational content that uses storytelling and interviews teachers to understand their opinions on the impact of narratives in teaching. The results indicate that barriers persist in implementing narratives in the classroom due to the traditional approach in education. However, the potential benefits, such as increased student engagement and better information retention, justify the need to continue researching and developing strategies to overcome these barriers.