Primer mapa de cibermedios de Latinoamérica. Primera etapa. Brasil

Abstract

Abstract: The research addresses the need to understand how cybermedia is transforming media narrative, civic participation and opinion formation public in Latin American societies. To address this need, it is proposed build and register a database comprising native and migrant cybermedia digital companies in the Southern Cone, initially focusing on Brazil. The methodology includes review of literature, interviews with creators, directors and academics who understand new media, direct observation of selected web pages and questionnaires based on theory of cyberjournalism. This approach will allow data to be collected and analyzed comprehensively, mapping and characterizing cybermedia in terms of multimediality, hypertextuality, interactivity and constant updating. The value of this solution lies in offering a vision detailed analysis of the current state of the 55 cybermedia analyzed in Brazil, identifying their strengths and areas for improvement. In conclusion, this pioneering effort will not only fill gaps in existing literature, but will also provide valuable tools for improvement continued development of digital media in Latin America, highlighting its positive impact on the democracy and social activism in the region.