Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio del emprendimiento Corazón de Lupita, en la Comunidad San Patricio del cantón Mira, parroquia Jijón y Caamaño, provincia del Carchi, año 2024

Abstract

Abstract: The 'Corazón de Lupita' venture, located in the San Patricio Community of Cantón Mira, faces significant challenges in adopting digital technologies. This research aimed to assess the digitalization level of the venture in 2024. Employing a methodology combining a literature review, in-depth interviews, and data analysis, the study revealed a pronounced deficiency in technological infrastructure and a notable lack of technology management expertise among employees. These findings highlight the urgent need for additional training to develop digital competencias and strategic digital marketing frameworks. The research concludes that financial and technical support, ongoing training programs, and a comprehensive change management plan are essential to address these challenges.