Análisis del nivel de digitalización de los emprendimientos de Ecuador. Caso de estudio Refrescos y Agua Diana, de la ciudad de Lago Agrio, año 2024

Abstract

Abstract: Currently, digitalization is one of the main components of our daily lives, transforming how we live and conduct business. Therefore, it is essential to analyze the level of digitalization in Ecuadorian enterprises. We do this by using a business from the Lago Agrio city as a case of study. The aim is to design a strategy through a qualitative methodological design. This allows for the exploration of perceptions and experiences related to digitalization using inductive and subsequently deductive methods. This would essentially transition the business to more Ut digital standards. Data collection techniques such as direct observation and semi-structured interviews with the business owner were made. The main findings revealed how technology was used at a significantly medium level and displayed limited use of digital tools in the studied business. However, the entrepreneur shows a clear predisposition to accept and incorporate digitalization into its business. The developed a strategy to address these challenges and proposed a model for other local businesses. This included promoting the adoption of digital technologies to improve operational efficiency and to reach new potential customers.