Estudio de factibilidad para la implementación de Inteligencia Artificial en los procesos de creación de contenido para las redes sociales de la empresa LAARCOURIER EXPRESS

Abstract

Abstract: This research studies the feasibility of implementing intelligence tools artificial (AI) in the creation of content for LAARCOURIER's social networks EXPRESS. The objective is to evaluate the tools for content production multimedia and its impact on the audience, combining digital technology with AI. It was used an experimental methodology, using participant observation to analyze variables such as usability, language, multimedia, mobile devices, live chat, services, channels attention and functions of digital content creation platforms. The content generated with AI was published on the LAARCOURIER platforms, highlighting the importance of understanding and segmenting the audience to maximize the impact of the digital communication strategies. The findings demonstrate the effectiveness of AI in creation of attractive content, which contributes to the advancement of knowledge in digital strategic communication and highlights the innovative potential of AI in this field. This study not only validates the use of AI in content creation but also suggests its integration into the company's digital marketing strategies.