Plan de comunicación estratégica y marketing digital para Andrade & Escobar abogados

Abstract

Abstract: The curricular integration work for Andrade & Escobar Abogados addressed the issue regarding the limited use of social networks as strategic communication and digital marketing tools. It was observed that this problem arises due to the lack of knowledge of the director of the law firm in the digital field, who due to his years of experience does not have a team specialized in digital communication and marketing and, therefore, the visibility and capacity of attract new clients through social networks. The objective of the research was to design a strategic communication and digital marketing plan so that it can change and merge traditional and digital marketing, strengthening its relationship with the target audience and existing customers. The methodology used included documentary, descriptive and experimental research, analyzing the profile of current clients, conducting surveys inside and outside the law firm and analyzing the positioning of the firm on digital platforms, allowing the development of a plan that improves its digital visibility, the recognition of national level and increase your clients.