Plan de comunicación estratégica y marketing digital para el posicionamiento de INHAUS Estudio Creativo

Abstract

Abstract: This research focuses on crafting a comprehensive digital marketing strategy for INHAUS, with the goal of boosting its brand recognition and attracting new customers in Cuenca and the Austro region of Ecuador. Through the use of SWOT analysis, PESTEL, the marketing mix, SEO, SEM, and social media campaigns, we have designed a detailed plan that includes the creation of educational content, targeted ads, and digital business events. By leveraging digital trends and the growing use of social media in the region, this strategy aims to capture the target audience's attention and strengthen INHAUS's brand image. We aim for a 5% increase in brand recognition and a 5% increase in new customer acquisition within six months, achieved through effective implementation and ongoing monitoring. Also, optimizing the website and implementing personalized email marketing campaigns are recommended to maximize reach and effectiveness.