Plan de Negocios para la industrialización de una bebida alcohólica a base de licor de caña de azúcar, limón (Citrus limon) y maracuyá (Passiflora edulis) en la ciudad de Guayaquil, provincia del Guayas

Abstract

Abstract:This detailed report presents the business plan for the industrialization of the beverage Cañarinha brand alcohol in the city of Guayaquil, in which it is shown that Cañarinha has a solid foundation to increase its competitiveness and expand its presence in the alcoholic beverages market. The technical analysis highlighted the implementation of the batch manufacturing strategy that ensures efficient production and fulfillment of demand. Furthermore, the investment in A production line represents significant benefits in terms of efficiency. The analysis of environments shows different economic and demographic scenarios, which importance of technology and environmental respect in Ecuador. The results of the target market analysis showed that the group between 18 to 30 years presents a general acceptance of the Cañarinha drink, which represents a high consumption potential. In addition, financial economic analysis, sensitivity analysis and analysis were carried out. of risks, which confirmed the economic viability of the project.