Análisis de la gestión de la innovación en la compañía DISUTRAN S.A en el 2023

Abstract

Abstract: Innovation and its management are essential for the growth, development and survival of organizations; in a highly competitive market, characterized by technological advances, political, social or economic transformations, the creation of new strategies is necessary, with innovation being essential, although it is a complex process due to the lack of knowledge, risks and costs. This research studies innovation, definitions, types, management and management models; in addition, it analyzes the current panorama of innovation and its management in Latin America and Ecuador, based on data from the World Innovation Index 2023. Information about innovation and its management in small and medium-sized Ecuadorian companies is scarce; therefore, this research carries out an analysis of the company DISUTRAN S.A. For the development, the exploratory/descriptive methodology with a qualitative approach is used; the methods were inductive, analytical and exploratory. Through the survey, it was determined that the company has made great strides in terms of product innovation (goods or services) and processes in urban passenger transport, with the importance of innovation being recognized.