Plan de acción para mejorar la cultura organizacional con enfoque en la comunicación interna en el Instituto Superior Tecnológico Mayor Pedro Traversari enmarcado en el management 3.0.

Abstract

Abstract: This study is about the issue of deficient internal communication at the Mayor Pedro Traversari Institute (ISTPET), which was identified as a significant obstacle to development of an effective organizational culture. The general objective was designing an action plan to improve the organizational culture with an approach on internal communication, using Management 3.0 tools. The methodology used included a detailed organizational diagnosis, which was carried out through surveys, interviews and documentary analysis in order to assess the current situation at ISTPET. The results indicate certain shortcomings about communication, as well as a lack of clarity in roles and responsibilities, which generates a weak organizational culture that does not promote continuous learning and collaboration among the members of the work team. The action plan bases its effectiveness on the case study about the educational center 1225 Mariano Melgar who implements effective communication strategies to improve the work environment. This parameter leads us to implement an improvement plan to strengthen internal communication at ISTPET, fostering collaboration and improving the work.