Integración de la Inteligencia Artificial en la gestión de Recursos Humanos y la transformación organizacional de la empresa Anitex.

Abstract

Abstract: This thesis focuses on improving the organizational culture of Anitex , a textile microenterprise dedicated to the production and marketing of clothing, with a history of 50 years, through a technological solution driven by Generative AI. The main problem identified at Anitex is poor human talent management, caused by outdated processes and low interest from managers. Our proposal is to implement an AI tool that allows the human talent manager to have more time to develop new strategies that promote a better organizational culture. As success stories in the implementation of AI in human talent management, we have Unilever and IBM, who have achieved an increase in the efficiency of the hiring process and greater candidate satisfaction, as well as improved employee retention and your job satisfaction, optimizing resource allocation, identifying critical areas of training needs.