Plan de marketing digital para el posicionamiento de la empresa Redis en la ciudad de Gualaceo, año 2024

Abstract

Abstract: This study will focus on developing a digital marketing plan for Redis, a small business located in the city of Gualaceo, dedicated to the sale of sportswear and the manufacture of personalized sports and corporate uniforms. The situation analysis reveals that the company lacks a digital presence as well as strategies to leverage its strengths, such as its high-quality products and customization service, which limits its reach in the local market. Additionally, a competitive environment analysis revealed that direct competitors, like Redis, lack digital marketing strategies. The plan proposes designing digital marketing strategies tailored to the needs and available resources, focusing on creating relevant and high-quality content for social media, collaborating with local athletes or teams, and implementing loyalty programs. This will enable Redis to improve its brand positioning, market relevance, and its relationship with the target audience, as well as its long-term growth and competitiveness.