Análisis cuantitativo del impacto de las redes sociales como generador de empleo por cuenta propia

Abstract

Abstract: This research analyzes the impact of social media on self-employment generation in Quito, Ecuador. The objective is to evaluate how different types of social media influence the self-employment of content creators. The methodology used is quantitative, based on surveys conducted with the target population to collect specific data on social media use and it's impact on income generation. The results show that social media is a significant tool for creating self-employment, highlighting a positive correlation between intensive use of these platforms and income generation. Content creators who use these platforms report substantial income and greater opportunities for professional growth. Social media not only facilitates content creation and labor independence but also presents challenges in terms of financial stability and professional recognition, as well as the need for sustainable long-term strategies.