Propuesta para la optimización del proceso de ventas en medios digitales, en la agencia User Designers, para el año 2024

Abstract

Abstract: User Designers is an agency specialized in user experience design (UX) and website development, based in the city of Cuenca, Ecuador, offering design services such as branding creation, product-focused research, application interface design, mobile products and websites, and has few direct competitors in the field of user experience design in the region, so the company adopts differentiation strategies based on its ability to manage the entire process of designing and developing digital products. In this sense, this thesis delves into digital sales processes and techniques and the implementation of digital marketing strategies, with the aim of optimizing the digital media sales process for the User Designers agency in 2024. To do this, an exhaustive analysis was carried out using research tools such as observation and in-depth interviews with the agency's CEO, obtaining results on the current digital media sales process managed by the organization and the digital marketing strategies they use. A digital marketing plan was developed aimed at increasing the agency's visibility and brand recognition, capturing leads, and improving the conversion of leads into customers and increasing sales. The research highlights the importance of formalizing a digital sales process and aligning marketing strategies to achieve a coherent and effective customer experience.