Análisis del perfil emprendedor artesanal del cantón, provincia de Loja

Abstract

Abstract: In this research, the outstanding work carried out by artisans was recognized, determining a potential increase in the Loja canton, with innovative businesses and with uniqueness in their products. Furthermore, this study will contribute to enrich the information obtained and make the best decisions that contribute to the improvement of artisans in the production, marketing and the most important needs that arise. For In this study it was necessary to apply a methodology based on the descriptive method with the in order to analyze the different traits of the artisans. The instrument that was made was the survey and was applied to 13 qualified and unskilled artisans, to know their needs and define your entrepreneurial profile; with important factors such as experience, authenticity and leadership, which are a fundamental part of their development in the entrepreneurship. In the Loja canton, particularly in the Plaza Matilde establishment, They highlight a group of artisans with determination and will when introducing their creations to the market, where the majority are of the female gender, with businesses in their majority consolidated and with the necessary motivation to continue growing.