Propuesta de diseño y comercialización de una bebida hidratante deportiva a base de la flor de jamaica

Abstract

Abstract: The proposal is aimed at the design and marketing of a flower-based hydrating drink. from Jamaica, ideal for athletes. This drink aims to satisfy the growing demand for natural and healthy drinks, offering hydrating and antioxidant benefits, in a container Sustainable recyclable PET plastic. The design and marketing plan for the hibiscus flower-based drink shows a significant market opportunity by offering a natural, healthy and sustainable product. For To capitalize on this opportunity, it will be crucial to develop a prototype of the product and subject it to a validation process. This will involve creating a preliminary packaging design. Subsequently, focus group testing should be conducted to evaluate the appearance and general appeal of the product. This prototyping and validation process will be essential to ensure that the drink meets the consumer's visual expectations and has greater chances of success in the market. With a comprehensive strategy that encompasses research and development, sustainability in all its forms and a solid marketing, promotion and sales strategy, this project has the potential to establish a successful, quality and responsible brand in the sports drinks market and natural. According to the financial projection of the project, the break-even point was calculated and the investment analysis was carried out, thus determining the sales volume necessary to cover all costs and ensure the viability of the project.