Análisis de la gestión de la innovación en la empresa Megacentro Cecilia, en la ciudad de Palestina, en el año 2023

Abstract

Abstract: Innovation management arises in companies to make processes more efficient, fast and strategic. Nowadays, organizations are looking for diverse alternative solutions to properly manage human resources, economic and technological. The purpose of this study is to analyze the management of the innovation of the Cecilia Megacenter in the year 2023. To develop the methodology, used the ACTI study model approved by INEC. Innovations are analyzed according to four categories: product, process, organization and marketing. The study concluded that the innovation management index in companies remains low. Finally, the importance of this analysis lies in the fact that the company needs to innovate in your processes, marketing and commercialization through the use of new tools; Additionally, they develop goals and strategies based on the needs of the parties. interested parties to improve employee training, communication of suppliers, serving customers and consumers in a way that contributes positively for the country and the society in which it operates.