Propuesta de una e-commerce para mejorar el proceso de compra en el taller de diseño JUMEK de la cuidad de Ambato para el año 2024

Abstract

Abstract: The Jumek design workshop located in the city of Ambato faces a deficient purchasing process that causes problems for customers, so many orders are not fulfilled. The degree project proposes to design an electronic commerce platform (e-commerce) to improve the purchasing process by offering convenience, access to information, shipping and secure payments. The study was developed based on all the information that the workshop provides in reference to the sale of services that generate personalized products, and data collection techniques were applied. The electronic commerce platform has been designed considering the specific needs of the different clients of each service that the workshop offers. Among the main needs, access to detailed information on services or products and requesting personalized designs are highlighted. For the implementation of the commercial channel, an initial investment, a marketing plan, action strategies and a layout of the e-commerce design are proposed, to obtain long-term benefits that could be significant, including increased sales, cost reduction, expansion and positioning of the brand, and above all, improved customer satisfaction.