La innovación y su relación con el desempeño organizacional en las PYMES del sector comercial de la provincia de Zamora Chinchipe. Período 2023

Abstract

Abstract: The purpose of this research was to analyze the relationship between innovation and organizational performance in SMEs in the commercial sector of Zamora Chinchipe. A descriptive methodology with a quantitative approach was used, because the survey was applied, which was duly analyzed, combining inductive, analytical and synthetic elements and was directed to 17 managers through questions structured on a Likert scale. The results determine that companies show an average organizational performance of 3.15 out of 5, indicating significant challenges in operational efficiency, customer satisfaction and return on assets (ROA). Product innovation obtained a weak correlation (0.16) with organizational development. Process innovation showed an even lower correlation (0.09), indicating that process improvements are not contributing significantly to organizational development. On the other hand, organizational innovation showed a moderate positive correlation (0.30), highlighting its potential to drive development through structural and management improvements. In conclusion, companies need to strengthen their innovation strategies aligned with strategic and operational objectives to optimize the organizational performance of this sector of the economy.