Modelos y metodologías de la automatización del e-commerce y la comunicación empresarial del Ecuador

Abstract

Abstract: The transformation of traditional commerce through the use of the Internet and the development of The web has brought about a significant revolution in the world of commerce and business practices. purchase in today's society. This study focuses on analyzing this new way of trade, understand its current limitations and identify companies that have adopted e-commerce as an emerging distribution channel. The main objective is understand the operation and popularity of electronic commerce in Ecuador, as well as address the challenges associated with its integration into society's purchasing habits Ecuadorian. Additionally, it seeks to examine the behavior of Ecuadorian consumers compared to current online sales channels supported by technological tools, analyzing the democratization of this new business model in all segments of the Ecuadorian population. The evolution of electronic commerce has been closely linked to the development of electronic marketing (e-marketing) and the growing popularity of Social networks, which play a fundamental role in sales promotion, the establishing connections and positioning products and services through Internet.