Análisis de la reactivación de la economía ecuatoriana posterior a la crisis sanitaria por Covid-19 en el sector microempresarial de abarrotes en la ciudad de Guayaquil

Abstract

Abstract: This job considers and highlights the importance that medium, small, and micro companies have in Ecuador (Pymes), which represent approximately 90% of the productive units in the country, grant 60% of employment, participate in 50% of production and generate almost 99% of the services Ecuadorians use in one day (for example: stores, lunches, cybers, busses, etc.). The comercial dynamic of the micro business sector in the city Guayaquil is analyzed, staying focused in one of the most preponderant categories of the economic dynamism such as the products of mass consumption which are generally found in groceries. The information found in this document contains details of how the commercialization of these products work and how it has become one of the most versatile and necessary lines of business which help meet the offer and demand of the Guayaquileño consumer. It also looks to determine if there were evolutionary or involuntary changes to the grocery business in light of the Covid-19 pandemic which originated late 2019 and the beginning of 2020.