Plan de comunicación estratégica y marketing digital para la productora audiovisual Futura

Abstract

Abstract: During the development of the strategic communication and digital marketing plan for Futura, findings were revealed that optimized the communication of its audiovisual production services and their impact on the market. The problem was identified, and clear objectives were formulated. Research techniques such as SWOT, PESTEL, marketing mix analysis, web application analysis, advertiser brief, and strategic brief were used, providing a comprehensive view of the company and its environment. The results showed that Futura's main target audience is technology and creative companies seeking innovative audiovisual production services. Additionally, detailed buyer personas were developed for the strategic tactical action plan, and an advertising campaign was created with a coherent creative strategy and graphic line. The analysis of results highlighted the need to improve social media presence and strengthen relationships with current clients. Finally, conclusions and recommendations were established based on the triangulation of information and variable cross-checking, ensuring effective implementation aligned with the objectives of improving communication and enhancing the reach of Futura's audiovisual production services.