Imagen de la ciudad de Loja como destino de eventos: medición de la calidad que los turistas de reuniones perciben de los diferentes servicios consumidos en la ciudad de Loja y la derrama económica durante su participación en los eventos organizados y realizados en la UTPL en el período Septiembre 2012- Marzo 2013

Abstract

The present investigation begins with a brief description of basic concepts relating to the tourism of meetings, typology, classification of the events, development and trends of this type of tourism, marketing in the development of meetings, as well as relevant aspects on the tourism of events and its local incident, and, an analysis from Loja and Universidad Técnica Particluar de Loja (UTPL) as destination and headquarters of congresses and meetings, respectively. Later a retrospective analysis is realized from the events organized in the UTPL during the years 2004-2012, with the intention of identifying and comparing the characteristics of its organization with the events realized on these days, as well as, of determining its behavior with regard to the frequency of accomplishment. Finally, on the basis of a survey that includes an experiment of declared preferences applied to the participants of the events organized by the UTPL during the period September 2012-In March, 2013 it is claimed: to measure the quality that the participants perceive of the different services consumed during the development of an event in an objective way, and, to determinate the economic assessment in the city.