Plan de negocios para el franquiciado del Restaurante Mama Lola

Abstract

This Project aims to broaden the commercial reach of Mama Lola restaurant by implementing the franchise model. In this study I analyze the potentialities that measure the franchise levels of the enterprise. One of the essential part of the project, are the process manuals and brand image management, because these are the bases of the know-how. This process of information transfer –know how to do it- leaves aside the empiric method, using a synthesize process as the base, this allows a standardization in production, the service and even the business management in financial terms, achieving this way a correct knowledge transfer that allows all the steps to take until the plate reaches the consumer table, be product of a planning through which we may reach successfully the concept of this brand, as well as the recognition of the same.