Gestión de la Responsabilidad Social en las PYMES del Ecuador, año 2017. Caso de estudio empresa Zerimar Cía. Ltda

Abstract

Corporate social responsibility is a model of voluntary management that works for the benefit of society, through activities where values prevail. In the present research work, Zerimar's main interest groups are identified, recognized and prioritized. Through the Ethos form, information is gathered from the company's manager, employees, customers, and suppliers, which allowed a diagnosis of how The Company is in terms of social responsibility. It was evidenced the lack of application of a social responsibility model; for this reason, a proposal of work is developed framed within a socially responsible work activity that can be applied in the company Zerimar and therefore to its different interest groups. Finally, it is important to emphasize that the developed proposal is for easy application and will be of great help for the company Zerimar