Gestión de la comunicación digital interna en Ecuador. Análisis de las 100 principales empresas del Ecuador periodo 2016

Abstract

Currently the internal communication is essential for the development and growth of enterprises, because it creates a good working environment, contributes to team work, decreases the appearance of the noise, the employees know the organizational objectives, as well as undertake to fulfill them. For this reason, the companies have a great challenge with its employees, to create loyalty and commitment to the organization, hence the need to incorporate new ways of communicating through digital tools, who have transformed the communication, being the immediacy and the interaction its main attributes, which has allowed firms to design strategies to become more productive and competitive. Such is currently the majority of firms use digital tools to communicate with their partners, which is why it is considered that this management in Ecuador is in the process of growth. This is how this research work manifests itself what are the communication tools used to manage the internal communication, its frequency and effectiveness, as well as the communication flows currently employed.