Efectos de la productividad sobre la rentabilidad de las pymes familiares de la zona 7 del Ecuador

Abstract

ABSTRACT The present work aims to analyze the effects of productivity on the profitability of family SMEs in zone 7 of Ecuador. The research was quantitative, descriptive-explanatory information was obtained from the companies in the Superintendence of Insurance and Values, correlation and regression analyzes were performed to determine the cause-effect relationship between variables, with an average of 34,483 companies. The selection of companies with the necessary variables was made: gross profit, net sales, suppliers, inventories, operating profit, net income. We calculated the economic productivity indicators (IP1) gross profit margin, (IP2) operating profit margin, (IP3) net profit margin, (IP5) capital margin. Profitability indicators (IR1) net profitability of the asset, (IR2) gross margin, (IR4) net profitability of sales, (IR6) financial profitability. There is a relationship between gross profit margin, operating profit margin and net profit margin variables with the variables of net asset return, gross margin, net sales profitability and financial profitability.