Gestión de la Responsabilidad Social en el Ecuador, año 2017. Caso de estudio en la Cooperativa de Ahorro y Crédito Vicentina ¨Manuel Esteban Godoy Ortega¨ Cía. Ltda. CoopMego

Abstract

At present the Corporate Corporate Responsibility Management is a topic of great importance, which consolidates the organizational culture of a company with the sustainable development of the environment in which it influences. In this sense the present research work has the objective ¨Generate a proposal of socially responsible management for the ¨Cooperativa de Ahorro y Crédito Vicentina Manuel Esteban Godoy Ortega Cía. Ltda.¨ of canton Loja, Ecuador¨. Basic techniques such as the interview, the survey and the Indicators of Corporate Social Responsibility ADEC-ETHOS instrument adapted to the need of the study were used to reach the object. Its application and analysis facilitated the design of a strategic management model in CSR for its application to CoopMego. In this way, the RS practices applied by the cooperative were measured, providing the opportunity to outline an action procedure to improve the areas with deficiency in this branch. With the diagnosis you can recommend to CoopMego management the application of the proposed model, based on the strategic objectives and the actions in the base of a structured plan.