Gestión de la Responsabilidad Social en las Pymes del Ecuador; Año 2016 Caso de Estudio: Empresa INDULOJA Cía. Ltda

Abstract

Corporate Social Responsibility (CSR) is a new topic in our country, since its voluntary application is few companies that have implemented CSR management models and are usually large companies. Due to ignorance, the RSE is little valued by the SME sector; so that it does not take advantage of the benefits that it has as a management mechanism, that is why in the present paper it is proposed a model of social responsibility management for the company INDULOJA Cía. Ltda., Which proposes a philosophy and corporate policies framed in corporate values and business ethics, whose objective is to serve as a transversal axis in the activities of the company from the principles of sustainable development and creation of value for its groups of interest (GI). In order to concretize the above, strategic objectives are established for each CSR practice and the strategies suggested for its GI, the organizational structure designates the functions, guidelines and responsible for monitoring and control of compliance indicators.