Gestión de la responsabilidad social en las Pymes del Ecuador. Año 2017. Caso de estudio: Empresa Kradac Cía. Ltda

Abstract

Abstract: Social responsibility is a booming topic for companies, every day socially responsible practices are being incorporated into business management. The following investigation/research is based on the analysis of social responsibility that the companies from Loja apply and their theoretical basis as a fundamental pillar for the diagnosis and analysis of the results in the technological company "Kradac Cía Ltda.", and based on the information obtained propose a Corporate Social Responsibility Management Model. In order for the company to focus and improve its management towards customer satisfaction; brand recognition and business credibility; generation of a good organizational environment; involvement and participation of stakeholders; it raises the model of social responsibility for "Kradac Cía. Ltda", the same one that consists of four phases; planning, organization, direction-execution and control, where strategies such as, guidelines, commitments and responsibilities for an adequate business management focused on the economic, social and environmental are presented with a view for a sustainable development.