Gestión de la Responsabilidad Social en las PYMES del Ecuador, año 2017, Caso de estudio empresa La Sureñita S.A.

Abstract

Corporate Social Responsibility CSR, it is an issue that currently has taken influence on companies, as evidence of the impact of the activity developed on its interest groups. The Sureñita S.A., is a food industry, which complies with the legal regulations in force, which has enabled it to develop market and export your product horchata, which is a traditional drink lojana quality that has had the acceptance of the local community, and the rest of the country, and even from abroad. The reality of work on CSR practices identified through one of the instruments proposed by the Ethos Institute, through the evaluation of indicators of compliance by the company The Sureñita S.A. The present work focuses on the identification of CSR practices implemented in The Sureñita S.A. of the city of Loja; since its formation up to the present; it also proposes a model of socially responsible management, that will enable it to play its activity of horchata, with efficiency and effectiveness in the industrial sector to which it belongs.