Responsabilidad Social Empresarial del sector florícola y su impacto en el desarrollo del cantón Pedro Moncayo parroquia Tabacundo

Abstract

The objective of this research is to evaluate the social dimension, namely Corporate Social Responsibility (CSR), the flower grower companies of Tabacundo, and in particular their information practices and their contribution to local community development. With the field research conducted, through the application of surveys and interviews, to know the social support provided by the sector, it was possible to document that the companies do not develop their activities under a social responsibility approach, because they only think in high costs, investment, economic returns, etc. Therefore, when implementing the proposal based on a CSR model in accordance with the reality of the flower sector studied, It is expected that companies in this sector, obtain a very important strategic tool, which could not only help boost the development of companies as such, generating higher profits, but also to raise the quality of life of those involved in the production and marketing of flowers; taking into account that, the current administration and management demands to improve the conditions of workers and society.