Gestión de la Responsabilidad Social Corporativa en las PYMES del Ecuador, año 2017. Caso de estudio Cooperativa de Ahorro y Crédito Cristo Rey

Abstract

be socially responsible is to go beyond the legal fulfillment of the company's obligations, it is to invest in the human capital, to the environment, to get the community, generating development in the society. At present, companies are subject to greater scrutiny by consumers and society, even to condition the growth prospects of the company, so social responsibility has become important, becoming a factor of success and an indispensable element for long-term survival. This research contains a socially responsible management proposal for the “Cristo Rey” cooperative located in the Motupe neighborhood of the city of Loja. For this purpose, a diagnosis was made based on Ethos Social Responsibility Indicators for priority groups such as managers, employees and partners. Analyzed the indicators determines that the entity does not apply a socially responsible management model, so the present proposal is made as a contribution that will enable the cooperative to develop its financial activities framed in a model of Social Responsibility.