Gestión de la responsabilidad social en las pymes del Ecuador; caso Altamingold Zaruma y Compañía S.A. año 2017

Abstract

The present research denominated: Management of the social responsibility in the SMEs of Ecuador; Altamingold Zaruma and Compañía S.A. year 2017, I evaluate Corporate Social Responsibility in the mining sector, whose general objective was to propose policies and strategies to be implemented in the company as an integral model of business management that includes economic, social and environmental aspects.

The study was a non-experimental research of the descriptive exploratory type, the development of the same included: bibliographic study, selection of the company, systematization of results, application of the ETHOS methodology, through interviews, whose analysis can estimate the level of performance in the practice of Social Responsibility in values, transparency and corporate governance 20.55%, Internal public 41.64%, Environment 41.68%, Suppliers 64.75%, consumers and clients 29.9%, community 38, 10%, government and society with 25%, resulting in an intermediate level - low performance in CSR. The CSR diagnosis of the company also helped to present the strategic objectives and their respective feasible strategies to strengthen and implement CSR practices of each axis.