Modelos y estrategias de gestión de la empresa televisiva del Ecuador. Caso de estudio de 3 estaciones de televisión

Abstract

Abstract: The present degree work "Models and Strategies of Management of Audiovisual Companies of Ecuador" identifies precisely the management of the country's audiovisual companies, through real case studies of television channels with different coverage (national, regional and local). The contribution of the research is evidenced in the analysis of the main social, economic and political factors that directly influence the planning, organization and development of the television business of the country. The business model in communication presents very different characteristics from other industries or organizations that provide other goods or services, this is because the target audience has a changing behavior, the sources of income are often unstable (advertising) and the product elaboration is achieved with tangible and intangible material at the same time, such as information. This environment implicate`s constant investments, market analysis and sounding of the audience, among others, without this the objectives set out in the conception of business organization will not be reached.