Levantar y analizar los cibermedios nativos digitales de Ecuador y Colombia

Abstract

Digital native cybermedia is a new medium that is present in the daily lives of citizens. Communication, entertainment and access to information are essential aspects of these digital resources that have become a form of leisure. The theme "Raise and analyze the digital native cybermedia of Ecuador and Colombia"; has as objectives to carry out a mapping to identify which and how many of these resources exist in Ecuador and Colombia; determine the general lines of action that Ecuadorian cybermedia can adopt to improve its quality; study the evolution and structure of these digital media in Ecuador and compare them with the Colombians. The research is descriptive. Analytical, synthetic, inductive, deductive, descriptive methods were employed; we used the technique of bibliographical and field research, for the analysis was taken as sample 15 of Ecuador and 15 of Colombia. It is concluded that most of the native cybermedia in Colombia are more developed in relation to Ecuadorians, despite the fact that cybermedia in Ecuador has more years of creation.