Levantar y analizar los cibermedios nativos digitales de Ecuador y Perú

Abstract

Technology has evolved to the maximum and has revolutionized the world; However, the native cybermedia in Ecuador are beginning to emerge recently and have not reached the structure and cyberparticipation as if it has occurred in other countries of America; This perhaps because they have not been concerned with establishing tools and mechanisms to get real interaction with users such as blogs, forums, chat, surveys, etc. The theme of the research is "To raise and analyze the digital native cybermedia of Ecuador and Peru"; Whose objective is to know the types of native digital resources developed in Ecuador and Peru and their characteristics. The research was of mixed type, because it had a qualitative and quantitative approach, with a narrative design; Descriptive, analytical, synthetic, inductive, statistical methods were used; We used the technique of bibliographical and field research, was taken as sample 43 cybermedia from Ecuador and 57 from Peru. It is concluded that in Peru there are more cybermedia compared to Ecuador and they are older; While in Ecuador there are more digital media with news content.