Diagnóstico y adopción de un modelo de comunicación para la gestión comunicacional del Gobierno Autónomo Descentralizado de la Parroquia de Cutuglagua del Cantón Mejía

Abstract

The present work of diagnosis and adoption of a management model of Organizational Communication, aims to establish communication strategies between the DAG (Decentralized Autonomous Government) of the parish of Cutuglagua and the community, as a mechanism of coordination and dialogue; for this it was necessary to consider aspects of identity and to know the current state of communication of the DAG with the community. The planning, inclusion, participation and elaboration of projects are indispensable elements to strengthen the communication scope in an effective and clear way since every institution must use communication as the key piece of the interrelation gear. The Cutuglagua parish’s DAG presents empirical but not less important initiatives in the application of communication strategies. Once the diagnosis was made, it is important to propose a solution to solve the communicative needs of the parish’s GAD, which is why a diagnosis and adoption of a management model of Organizational Communication has been designed, whose main purpose is to introduce, in a dynamic and friendly way, the activities that are performed about care and service.