Plan de negocios para la creación de una empresa faenadora de productos cárnicos en el cantón San Juan Bosco, año 2018.

Abstract

The purpose of this work is to develop a business plan for the creation of a meat-processing company in San Juan Bosco, Morona Santiago, Ecuador. The company aims to provide beef at reasonable prices to small and large merchants inside and outside the canton. For this, the descriptive method was used, with the survey and interview techniques designed for the survey of market information, taking as a sample a total of 244 final consumers in San Juan Bosco and 40 merchants of the main markets of the city of Basin. According to the study, an unsatisfied demand of 1'385.947,98 kg of annual beef was estimated. The conformation of the slaughtering company has a period of recovery of the investment less than 3 years, a cost benefit ratio of 1.56, a positive NPV, and a TIR of 63%, which indicates that the project is totally viable.