Los Objetivos de Desarrollo Sostenible (ODSs), los Principios del Pacto Global de Naciones Unidas y la Responsabilidad Social Corporativa, desafíos y oportunidades

Abstract

This article provides theoretical information on the 2030 Agenda - 17 Sustainable Development Goals (SDGs), considered as the new multi-sector global plan that integrates economic, social and environmental dimensions; Its relationship with the UN Global Compact; Describes the key role of the business sector and identifies key factors to their alignment and implementation, among these; Review of corporate sustainability and social responsibility concerning business management strategies. The effect was a documentary analysis, complemented by in-depth interviews to business representatives of the Global Compact Ecuador, the most local relevant initiative of sustainability; this approach to the Ecuadorian reality is being synthesized in: i) evolution of Social responsibility; (ii) level of knowledge about the 2030 Agenda; (iii) applicability in the incorporation of the SDGs and challenges. Key conclusions: beginning of a new world moment, its exponential movement, drivers and contradictions; recognition of the public-private articulation as a determining factor; and the requirement of innovative business models with positive impact on the sustainability and actions that promote it.