Análisis del nivel de percepción que tienen los italianos de la región Lacio sobre las Islas Galápagos de Ecuador y Propuesta de Difusión Turística

Abstract

Tourism is one of the main sources of income in the economy for the Galapagos Islands in Ecuador. The tourist influx in this sector has been strengthened especially by foreign visitors, motivated by the natural beauty and biodiversity of the archipelago. The competitive environment between different Latin American countries has forced the strengthening of tourism through an adequate tourism promotion. The present study is focused on analyzing the level of perception that the Italians of the Lazio region have on the Galapagos Islands of Ecuador, and in turn, determining a proposal for tourist dissemination and strengthening the image of the Galapagos Islands in the Lazio region / Italy. , positioning it as a tourist power. A qualitative methodology was applied making use of the survey applied to the inhabitants of the Lazio region and to tourist agencies. The information obtained determined that, there is a deficient level of advertising information regarding the Galapagos Islands and Ecuador, this allowed promotion strategies to increase the number of tourists in Ecuador, especially the Galapagos Islands.