Implementación de estrategias socialmente responsables para la gestión administrativa en las asociaciones agroproductivas del Ecuador, año 2017. Caso de estudio: Asociación Agropecuaria de Pequeños Productores Frutos de la Pachamama

Abstract

Corporate social responsibility is considered as a management model with the aim to develop sustainability. Within this context, the implementing of this corporative principle by business and non-business organizations is the key to obtaining comprehensive long lasting competitive advantages. The main objective of this research work is to work on the implementation of socially responsible strategies for the ‘Asociacion Agropecuaria de Pequeños Productores de Frutos de la Pachamama administrative management. Thanks to the VEO innovative tool composed by 5 thematic areas: human development, goods and services, top management and administration, wealth and democratic involvement, the company´s administrative management was successfully analyzed, within this process an interview to the company´s president was held as well as surveys conducted to the partners. The substantial results obtained based on this interview and surveys demonstrated that there are certain deficiencies regarding the VEO tool´s 5 thematic areas, thus it is essential to make a proposal for a socially responsible management model since adopting this standard may allow the company to operate under specific economic, social and environmental criteria.