Factores claves que miden la decisión de compra alojativa en los establecimientos hoteleros de cuatro estrellas y de lujo de la ciudad de Cuenca en el año 2018

Abstract

The present investigation was based on the determination of key influential decisive factors at the time of making a hotel purchase in 30 hotel establishments in the city of Cuenca, which meet the highest standards of quality, efficiency and comfort, being four and five stars We proceeded to carry out field research by applying interviews to managers and / or managers of hotel establishments participating in the research, these results helped us to contrast both the criteria of managers and administrators and determined what factors really are decisive at the time of making the accommodation purchase. In addition, it was determined, the importance for the clients of the various services offered by the hotel companies, the demographic preferences and the influence of the use of social networks to motivate the accommodation purchase, and based on the obtained a strategic plan was proposed In order to serve as a useful information tool in making management and / or administrative decisions in the city of Cuenca.